To address the effects of complex audience dynamics, scholars need to develop analytical categories beyond demographics and basic political orientations. Much excitement has been generated by the prospect of using new media for electoral engagement, but the substance and significance of these forms of activation are barely understood.
Studies might more deeply assess whether or not this engagement constitutes meaningful and effective political activation. Standard methodological approaches should be updated for the new media age or used in conjunction with cutting edge methods.
Some of the very same tools that are employed by users of digital media can be used by scholars to collect and analyze data. Electronic sources—such as blogs, discussion forums, and email—can function as archives of material that can be automatically searched, retrieved, extracted, and examined using digital p.
Big data can be employed to examine voter orientations and preferences, with the caveat that their objectivity, reliability, and accuracy are suspect. Research strategies might blend big data analysis and traditional survey research Metaxas and Mustafaraj, ; Groves, Audience analysis also can benefit from fresh methodological approaches.
People do not consume news online in the same linear fashion that they read the morning newspaper. Instead, they explore news offerings by following a series of links to particular content. Web crawler techniques can be used to examine online election communities. Digital utilities, such as online timeline creators, visually chart the development of new election media and serve as research tools Owen, a.
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The Media and Elections: A Handbook and Comparative Study (European Institute for the Media Series) [Bernd-Peter Lange, David Ward] on onlausenpo.ml The Media and Elections: A Handbook and Comparative Study (European Institute for the Media Series) - Kindle edition by Bernd-Peter Lange, David Ward.
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